Video Editing & Motion Graphics
Motion Graphic for Campaigns & KVs
This project combines motion design work developed for two internal initiatives: the brand transition from Jazz to JazzWorld and the launch of a manifesto-driven internal engagement series. Both projects required translating strategic brand messaging into dynamic visual assets that could inform, excite, and engage internal audiences.
Year :
2026
Industry :
Branding and Motion graphics
Client :
JazzWorld
Project Duration :
6 weeks
Overview:
The first initiative focused on supporting the visual reveal of JazzWorld as the brand evolved from Jazz to JazzWorld. Motion graphics were used to animate key visuals and create a sense of progression, helping communicate the brand transition in a visually compelling way.
The second initiative supported an internal campaign built around newly introduced manifesto principles. The campaign centered on an interactive event structured as a bingo-style challenge, where employees completed tasks aligned with different manifesto principles. Motion graphics were used to introduce the series, promote participation, and reinforce the thematic identity of the campaign.
Approach:
For the brand transition, the motion design approach emphasized clarity and excitement around the reveal. Existing key visuals were animated to create a sense of transformation, reflecting the shift from the legacy brand to the new JazzWorld identity while maintaining visual consistency with brand guidelines.
For the manifesto campaign, the focus shifted toward engagement and accessibility. Motion elements were designed to support the interactive nature of the event, simplifying complex ideas into clear visual prompts and teaser content that encouraged participation. The motion language was kept energetic and structured to align with the gamified bingo format of the event.
Deliverables:
Animated key visuals for the Jazz to JazzWorld brand reveal
Motion graphics supporting the brand transition announcement
Motion teaser assets for the manifesto campaign
Animated visuals used to promote the internal bingo challenge event
Conclusion:
This project demonstrates how motion graphics can serve multiple strategic purposes within brand communication—from supporting major brand transitions to driving participation in internal engagement initiatives. By adapting motion language to different campaign goals, the work highlights the flexibility of motion design in communicating both brand evolution and cultural initiatives within an organization.
Video Editing & Motion Graphics
Motion Graphic for Campaigns & KVs
This project combines motion design work developed for two internal initiatives: the brand transition from Jazz to JazzWorld and the launch of a manifesto-driven internal engagement series. Both projects required translating strategic brand messaging into dynamic visual assets that could inform, excite, and engage internal audiences.
Year :
2026
Industry :
Branding and Motion graphics
Client :
JazzWorld
Project Duration :
6 weeks
Overview:
The first initiative focused on supporting the visual reveal of JazzWorld as the brand evolved from Jazz to JazzWorld. Motion graphics were used to animate key visuals and create a sense of progression, helping communicate the brand transition in a visually compelling way.
The second initiative supported an internal campaign built around newly introduced manifesto principles. The campaign centered on an interactive event structured as a bingo-style challenge, where employees completed tasks aligned with different manifesto principles. Motion graphics were used to introduce the series, promote participation, and reinforce the thematic identity of the campaign.
Approach:
For the brand transition, the motion design approach emphasized clarity and excitement around the reveal. Existing key visuals were animated to create a sense of transformation, reflecting the shift from the legacy brand to the new JazzWorld identity while maintaining visual consistency with brand guidelines.
For the manifesto campaign, the focus shifted toward engagement and accessibility. Motion elements were designed to support the interactive nature of the event, simplifying complex ideas into clear visual prompts and teaser content that encouraged participation. The motion language was kept energetic and structured to align with the gamified bingo format of the event.
Deliverables:
Animated key visuals for the Jazz to JazzWorld brand reveal
Motion graphics supporting the brand transition announcement
Motion teaser assets for the manifesto campaign
Animated visuals used to promote the internal bingo challenge event
Conclusion:
This project demonstrates how motion graphics can serve multiple strategic purposes within brand communication—from supporting major brand transitions to driving participation in internal engagement initiatives. By adapting motion language to different campaign goals, the work highlights the flexibility of motion design in communicating both brand evolution and cultural initiatives within an organization.
Video Editing & Motion Graphics
Motion Graphic for Campaigns & KVs
This project combines motion design work developed for two internal initiatives: the brand transition from Jazz to JazzWorld and the launch of a manifesto-driven internal engagement series. Both projects required translating strategic brand messaging into dynamic visual assets that could inform, excite, and engage internal audiences.
Year :
2026
Industry :
Branding and Motion graphics
Client :
JazzWorld
Project Duration :
6 weeks
Overview:
The first initiative focused on supporting the visual reveal of JazzWorld as the brand evolved from Jazz to JazzWorld. Motion graphics were used to animate key visuals and create a sense of progression, helping communicate the brand transition in a visually compelling way.
The second initiative supported an internal campaign built around newly introduced manifesto principles. The campaign centered on an interactive event structured as a bingo-style challenge, where employees completed tasks aligned with different manifesto principles. Motion graphics were used to introduce the series, promote participation, and reinforce the thematic identity of the campaign.
Approach:
For the brand transition, the motion design approach emphasized clarity and excitement around the reveal. Existing key visuals were animated to create a sense of transformation, reflecting the shift from the legacy brand to the new JazzWorld identity while maintaining visual consistency with brand guidelines.
For the manifesto campaign, the focus shifted toward engagement and accessibility. Motion elements were designed to support the interactive nature of the event, simplifying complex ideas into clear visual prompts and teaser content that encouraged participation. The motion language was kept energetic and structured to align with the gamified bingo format of the event.
Deliverables:
Animated key visuals for the Jazz to JazzWorld brand reveal
Motion graphics supporting the brand transition announcement
Motion teaser assets for the manifesto campaign
Animated visuals used to promote the internal bingo challenge event
Conclusion:
This project demonstrates how motion graphics can serve multiple strategic purposes within brand communication—from supporting major brand transitions to driving participation in internal engagement initiatives. By adapting motion language to different campaign goals, the work highlights the flexibility of motion design in communicating both brand evolution and cultural initiatives within an organization.